The Demo
We created a video to introduce Tacstorm to the world. It’s a hilarious video that is blind to its absurdity. To bring this to life, I sought out a production company that worked closely with us to pull this off in a couple of weeks. I was the most senior creative on set and was responsible for safeguarding the comedic voice and making sure this is the best it can be.
The Site and The Gun
One of the things I enjoyed about this project was the design of the gun. We did a ton of research looking into firearms designing something that felt beautiful and realistic while also coming up with something that lived up to the logic of the joke. We used the same approach when creating the site; it was so important that the design felt accurate to the logic of the joke and didn’t come off as too goofy, because otherwise the message of the satire gets lost.
Building out the World of Tacstorm
To build out the world of Tacstorm, we created a massive social presence and planted easter eggs all over the internet to lead our audience to the Tacstorm brand. It was a fun way for us to expand the ways we could engage with this sharp and, at times, dark satire.
“TacStorm never stops firing to protect the lives of you and your loved ones.”